What I found interesting about this article is
Tony Millers Quote that social medias
are a new Economy, Creativity and consumption Symposium.” This best described
the whole topic Manovich point for Mass Consumption to a mass culture. We as a consumer consume mass culture and in
this specific example we are talking about the progression of social media’s.
For an example when we use Facebook we are socially promoting ourselves on a
social network and creating and identity on these websites we reveal things
about ourselves that we would like other people to know about ourselves we
shared music and video and we do this within groups sharing certain genres of
music these things shape our online profile and our personal identities.
Whereas websites like twitter allow us to share information of our current
events of information that we find interesting or relevant to ongoing events,
we interact with our followers which are not particularly our friends but
others within our community that have similar interests.
Which bring me to YouTube once a social media
website now controlled by corporations looking for more views on titles much
like what MCGIP said “that the culture industry is an industry and it’s all
about making money. I believe that is one of the problems. Companies are mainly
focused on making money and will do anything in order to make some profit.”
YouTube has certainly fulfilled there goal on this one posting advertisements
on videos to promote other companies that have created these videos to share
with others has become totally corporate. The Best example I can think of that
reflects this Treyarchs Call Of Duty Black Ops 2, they created a YouTube Video
that was live action to promote their game within a few hours the game had
received over sixty-five-million views this represent how this form of social
media has become commercialized reinforcing MCGIP point that companies are
profit driven and will do anything to maintain their audiences and promote
profit
Lastly I agree with these theories because of
the way they describe our current society as commercialized and profit driven ,
and these ads work because I myself have found myself susceptible to these ads and
have found myself indulging in these social media activities
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