Based on Lev Manovich’s I agree that we have
shifted media towards social media. Only because when it comes to recent
events, we are no longer seeking newspaper articles or waiting for our local
new station to broadcast the event. We are now receiving information much
faster than before based on eye witness accounts from Twitter, Facebook the
information is vastly spread and instantly connects members of these social
media websites. Another example of the switch from media to social media is YouTube
members have the potential to be paid to broadcast videos based on the amount
of views that they receive and members rely on these videos for the latest
events that are occurring both in the world and within the personal lives of
these members. So it is clear a vast
majority relies on these social medias for the latest information.
Another Example that media has switched to
social media are business advertisements companies such as Nike, Bauer, Coke,
Pepsi. Basically all major companies
have been promoting their brand and logo on these social media websites by
interacting with individual users because social media is so wide spread ads
they are able to reach millions of viewers in less time because of the sharing
of videos for example if someone makes a successful YouTube video within hours
the video has received millions of views. This is described as going viral
because of the amount of people these ads are affecting this is a perfect
example of today’s world because within hours everyone is talking about the most
recet video from popular YouTube channels. An example where this has occurred is
Treyarch’s most recent video game Call of Duty Black Ops 2 they created a live
action commercial that generated sixty-five-million views within a few hours
because of the amount of avid fans of the game and the rate at which they
viewed and shared videos. Social Medias have shared a Mass Culture because
these applications are connected to cell phones, iPads, and all kinds of
electronic devices that are accessible by a large amount of people. Hence why
society has shifted to social media
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